Martial is the Businessman Who Brought Boardroom Brains to the World of Art and Still Made Time for Dad Jokes
For some, the arts are a weekend indulgence. For others, they become a life mission. In this month’s Arts Talk feature, we profile a our good friend, Martial Thevenot, whose journey into the creative world began with a simple invitation and evolved into a passion for building thriving, joyful communities. He’s equal parts business strategist, community advocate, and old-school gentleman with a wardrobe that tells a story and a laugh that’s always on the table.
It all started with a teacher.
“I was first invited to get involved by a respected grade school teacher of our children and it sparked something in me,” he recalls. That spark turned into a flame, fed by a piece of advice from his father: “What if life were a stage and we were all actors?” That Shakespearean idea planted early would eventually blossom into board service with purpose. “I’ve had a penchant for role-playing, so the opportunity felt natural,” he says. “The deeper I got, the more I saw the vital role the arts play in creating healthier, happier, more thriving communities.”
Board service offered more than just a backstage pass. It revealed something fundamental about the people behind the curtain. “What surprised me most,” he admits, “was that those who immerse themselves in the arts as supporters, participants, or even avid fans seem to be happier, healthier, longer-living, and incredibly generous. There’s a vitality and warmth among arts lovers that’s truly inspiring.”
Now, as his board term ends (at least for now), he reflects on what he hopes will remain. “I hope to be remembered for the enthusiasm and passion I brought for understanding the broader life value of the arts and for doing my best to share that through words, actions, and resources alongside an incredible team.”
Balancing board service with business leadership might seem like a high-wire act, but for him, the two were never in conflict. “As with all my service and volunteer work, I strive to blend the two,” he explains. “Being a business owner gave me the flexibility to cross-apply insights from bringing the lessons of volunteering into the business world to helping introduce operational and fiscal tools and tactics into the arts association.” he adds “Doing good is good for business” and vice versa, especially when it builds a culture of teamwork and synergy. His hashtag of choice? #dosomegoodery.
That philosophy extends to how he views leadership in general, especially for those just stepping into the arena. “Never stop learning. Read. Work on self-awareness and recognize your ripple effect on the world,” he says. “Success often stems from optimism, responsibility, integrity, generosity and a strong work ethic but also from kindness, service and uplifting others. Business isn’t a solo act.” His advice? Find the right partners, allies, mentors, and cheerleaders and help them win. “If they are well engaged and feel safe, they will be game changers.”
Naturally, in classy fashion, we asked: if your wardrobe told your life story, what would be in the museum?
His answer is pure class with a touch of flair.
“A classic suit jacket or blazer, sometimes with a tie. Professionalism was practically stitched into my upbringing.
Clean, comfortable shoes or boots because details matter and being prepared and able to go the extra mile matters.
A bold costume piece and a hearty smile. A nod to a love of fun, color, raising curiosity à la PT Barnum, prompting smiling faces and sparking positive conversations.
And now that his schedule is more his own? He’s not slowing down. He’s speeding up. “I have to move!” he laughs. “Whether it’s ice hockey skating or shooting pucks on ponds, at rinks, or on backyard synthetic ice, swimming laps, biking, brisk walking. I stay active. Mind and body both feel better when I’m in motion. I’m not a good napper at all!”
Ask his family what relaxed looks like for him, and the answer is as vibrant as you’d expect.
“Enjoying a lively Sunday dinner whether home cooked, grilled or Ubered. Any opportunity for cracking puns and dad jokes while savoring food and beverages made with creativity and flair. Some people eat to live. I live to eat, especially with loved ones around a joyful table.”
In the end, this Martial’s story is one of seamless integration. Style meets substance, business meets service, and the arts are the heart of it all.
On behalf of the Performing Arts Association, their staff, board of directors, and long time patrons: Thank you, Martial, from the bottoms of our hearts!